The Impact of Online Advertising on Proton Sales among Expatriates in Malaysia

Advertising is one of the marketing strategies to promote products to consumers. Many online advertising are available offering interesting advertising packages. Media plays a significant role in displaying the positive and negative features of products to the audience. The emergence of new technologies and the demand from audience result in to producing local media in international level. This paper focuses on the impact of the different online advertising on proton sales. Also other researches in the effects of online advertising on people will be studied. The key objective of this study is to explore which kind of online advertising is more effective on proton sales. Data which is used in this research is primary data. Data were collected by distributing questioner among forty foreigners in Malaysia whom having proton cars. Dataset includes all type of online advertising as a short-term investment in Proton Company. The result of the research shows that customers’ are more influenced by proton website followed by social media advertising, search engine advertising and email advertising. The findings suggested some significant of implications which will help advertisers to create better local advertisements and provides some solutions to prevent our values and cultures from being undermined by foreign media programs.