Interactive Technology: Enhancing Business Students’ Content Literacy

Technology seems to have defined this generations’ persona. It follows that integrating technology into higher education courses is imperative. Educators understand the impact information communication technology has on students and as such can capitalize on students’ experience with technology to incorporate WEB 2.0 tools. Studies have shown that incorporating interactive WEB 2.0 technology has positive effects on student performance. This case study proves that integration on a collaborative site builds on content area literacy skills. The sample was drawn from two undergraduate business courses. Recommendations based on the results and limitations were made.