Constraints and Shortcomings in the Development of Marketing Professionals in Romania

Marketing is an emerging field in Romania, confronted with numerous challenges regarding professionals’ development, despite the increasing interest of students for marketing profile faculties.This paper regards 3 different perspectives – of employers, students, and professors – acquired through qualitative methods, on the topmost attributes and competencies required for a productive marketing professional and the main hindrances in career progress, which report several issues concerning major gaps between the 3 views, but also inside the employers’ perspective. This research is a step forward for the macro system career management, but it also highlights some aspects of how human resources requirements shift in high emerging domains.