International Events: The Impact of the Conference Location

The event industry is one of the most rapidly developing types of business, not only in terms of the financial revenue that it generates, but also in terms of the destination's development that hosts the event. The destination is one of the most important factors that shapes the decision making process of potential participants, regarding their participation in conferences. Therefore, conference organizers should invest on the evaluation criteria that advance the dynamic of the location. This leads to the employment of a communication strategy, based on the dynamic of the conference location. The paper presents the evaluation criteria as derived from the literature review and evaluated by participants. The outcomes of the research demonstrates the significance of each evaluation criterion and extension of the factor of “Conference Location”. A dynamic Simulation Model is further demonstrated in an attempt to help conference organizers to appropriately allocate the resources on this factor.