Developing Sustainable Relations with Internal and External Stakeholders in Universities: Vision And Mission Views

The basic mission of the universities in the current century has been undergoing a transformation since the last two centuries. This transformation also affects the degrees of emphasis on missions with the content. Community service missions have been taking precedence over education and research missions in 21st century universities. Also current missions have been re- designed by integrating each other and the key elements such as strategy and sustainable development. The biggest difference of this design from the earlier models in universities is effective and permanent participation of the internal and external environmental conditions to this process. The success of this participation is possible by making the participation of the students, academic and administrative employees as internal stakeholders and alumni, business, central and local governments and civil society organizations as external stakeholders to the processes in higher education more functional.In this context the subject of this study is researching the internal and external stakeholders view on mission and vision of Selçuk University's surveys data in the axis of a conceptual model designed for developing sustainable relations with a comparative method. In this study first, university and stakeholders relations are discussed with conceptual dimension and changing process's components. In the second part of the study, the questionnaire prepared in the form of case study and applied to university's internal and external stakeholders has been analysed in comparison. In the last part of the study, the process and system suggestions have been developed for building up planned and sustainable relationships with internal and external stakeholders through analysed findings.