Development of Weighting on Self-assessment Evaluation for Total Quality Management: A Case Study of Retail Sectors

The traditional retail sector has been reported as a weak sector when compared to modern trade sectors, especially in the capital city, Bangkok. Modern trade shops increase their branches in many populated communities such as condominiums and villages, and other crowded places such as transportation stations and market systems. This, as a result, affects the market competitiveness of traditional retail shops. To address this issue, the researchers focus on the development of weighting on self assessment evaluation for total quality in the retail sector. The study involves shop owners as respondents and uses Total Quality Management (TQM) checklist, observational study and interview for data gathering. Statistical tools were then used to interpret numerical data. The result shows that the strategic policy of cluster groups between traditional wholesale and retail shops needs to be strengthened to have a stronger competitive relationship in market sharing.