Individual and Social Factors Affecting Student's Usage Intention in Using Learning Management System

Blended learning courses have become attractive learning delivery method in recent year especially after the Thai mega-flood devastated many universities in the central region of the country in 2011. A university in Thailand has sought to develop its own hybrid learning courses consisting of learning management system (LMS) and some portion of traditional face-to-face meeting times. This paper provides some practical guidance for establishing LMS as part of blended learning model. The results demonstrated that only subjective norms as a social factor and usefulness as an individual factor were the only significant predictors of LMS usage intention.