Motivational Dynamics in Media Organizations

Motivating employees is the number one problem facing today's economic environment. Employees are no longer interested to work overtime, or be punctual. The old belief was that if you pay people properly, they will be motivated. However, today we may realize that people work only for money, but, meanwhile, they want to be satisfied with what they do. Motivation is an important part of the management process. Managers must build a true positive incentive structure that provides each individual that type of satisfaction that he is sensitive to. Individuals are unique and group norms differ from one organization to another. What can motivate a group of employees, may have the opposite effect on another group.