Online Civic Identity. Extraction of Features

The paper presents the importance of study the reactions of the readers and writers of online journals forums from the civic identity point of view, in order to put in evidence categories of publics in the benefit of media, persons and groups. The method is intended to help journalists, PR specialists who are motivated to understand their publics and to target them in a more precise way, in order to upgrade the impact of their online discourse on the people in the community, to know how deep the civic involvement of the people is to the problems of the community.