Alignment between Innovation Strategy and Out Comes

Innovation is not always the introduction of radically new products and processes. Often in fact we see processes of incremental innovation leading to great advances in a product (or in a process) performance. In order to design an effective outcome-driven product innovation strategy, companies need to understand how their customers are using their products to achieve their outcome goals and how they measure success in fulfilling these outcome goals. By avoiding product innovation strategy development pitfalls, your company will increase the effectiveness and success of its product innovation strategy and improve its long-term product positioning in the market place.In this paper we suggest a number of ways to improve the dialogue between stakeholders to achieve a more balanced view of the whole innovation process, which includes the mechanisms for the development, diffusion and appropriation of the benefits of innovation.