کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1120331 | 1488497 | 2012 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Psychological and Social Factors that Influence Online Consumer Behavior
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
Electronic commerce has determined great changes in consumer behavior, changes caused mainly by the modification of factors that influence online consumer behavior.Among the many factors that play a key role in virtual consumer behavior the paper presents the significance, the characteristics and the specificity of psychological and social factors. This is due to the relevance of marketing research which proves that the Web experience generates mutations in mental processes that trigger the online buying decision.Therefore, marketers should acknowledge the importance of the study and the influence of these factors due to their increasing power in the digital world.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 62, 24 October 2012, Pages 184-188
Journal: Procedia - Social and Behavioral Sciences - Volume 62, 24 October 2012, Pages 184-188