Sustainable Strategic Management and Market Effectiveness of Enterprises

The aim of the research was to examine the relationship between two phenomena: sustainability of strategic management practices and market effectiveness of enterprises. Major research questions to which answers were sought were: Is there a correlation between the level of sustainability of strategic management practices and market effectiveness of enterprises? What is the relationship between market effectiveness and various manifestations of sustainability of strategic management: participation in strategy formulation, flexibility of strategic management process, stakeholder oriented mission statements, values and goals? The research conducted on a sample of 150 Polish enterprises showed a significant positive correlation between the level of sustainability of strategic management practices and market effectiveness of enterprise.