Why Eco-friendly Family Business is Less Popular in Indonesia?

Family businesses are expected to respond and do some actions regarding the emerging issues of sustainability in business. The model of triple bottom line, where planet, people, and profit is the focus, is encouraged to become the core values of today's enterprises. Khare (2003) supports Schumpeter's theory that entrepreneurs are strategic factors in economic development (or economic evolution of modern capitalism). Therefore, an ecopreneurial behavior in business can be a very wise decision in order to be sustainable. Looking at the trend of entrepreneurs in Indonesia, it is believed that they only focus on profit-orientation. This study used qualitative design where data is collected by distributing open-ended structured surveys to five micro-small family enterprises. The findings were successors have limited knowledge on ecopreneurships due to lack of information provided by the Government. The Government, academicians, and practitioners should provide more information on the importance of ecopreneurships to increase people's awareness and for their business sustainability through research publications and advertisements.