کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1120882 | 1488502 | 2012 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Integrated Knowledge Management Strategy: A Preliminary Literature Review
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
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چکیده انگلیسی
The significance of retail industry could be shown from its percentage contribution to the Malaysian GDP. A proper deployment of KM had been found to improve financial competitiveness, operational efficiency and increased market share. It is in this context, that this paper is set with a purpose to identify an effective KM strategy for the Malaysian modern retail chains. The paper reveals two types of KM's strategies commonly practiced in organizations namely: codification and personalisation strategies. The IT is proposed as a platform to integrate both strategies.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 57, 9 October 2012, Pages 209-214
Journal: Procedia - Social and Behavioral Sciences - Volume 57, 9 October 2012, Pages 209-214