An Integrated MA-AHP Approach for Selecting the Highest Sustainability Index of a New Product

Since the development of engineered, discrete and physical products is the major cause of today's environmental problem in over the world, many approaches have been introduced to make a more sustainable product. To design new sustainable products, which may have several important sustainability concerns refer to environment, economic and social aspects, selecting the highest sustainability index among the new products generated is a multi-criteria decision-making problem. This paper proposes an integrated approach for the decision-making problem that combines the Morphological Analysis (MA) and the Analytical Hierarchy Process (AHP). The combination of both approaches enables product designers to widen design element concepts and evaluate the product sustainability at the early stage of product development process.