Eliciting Patterns for Product Personality Design: A Pedagogical Method for Industrial Design Students

The appearance of a product is a medium to interact with consumer not only in the selection and purchasing process, but also during utilization of product. The product personality as a part of interaction role of the product's appearance has influence on consumer preference. It is defined as the set of human personality characteristics used to describe a specific product and can be applied to a product appearance intentionally.The aim of this paper is introducing pedagogical design process to equip industrial design students for eliciting personality and providing aesthetic patterns for product personality design.