Conflict of Image and Identity in Heritage Commercialization

The main vertical components of shop houses are façade and window display. Regardless its impressively charming character, the locality of the shop houses has substantial influence. For instance the urban and heritage contextual guidelines are the existing setting for shop houses in Georgetown and Malacca. The shop owners are complying with the city manager's commercial and heritage buildings guidelines. Functionally mixed-used for shopping, working and living but personalization is the expected quality by end users. This high expectation on heritage enhancement caused heritage shop owners to a new pressure to maintain heritage aesthetical and economical balance. Therefore, this paper will share the analysis on heritage street's shop owners to discover their eternal reflection.