Restaurant Operator's Receptiveness towards Providing Nutritional Information on Menu

The increasing chronic diseases associated with imbalance and substantive nutritional intake has witnessed the awakening concerned among restaurant customers. Studies revealed that customers positively valued nutritional information in the full service restaurant menus. However, the extent of restaurateurs’ willingness and obstacles in providing the nutritional information in restaurant menu has not been widely explored. This study empirically investigates Malaysian full service restaurateurs’ responsiveness towards providing nutritional information in the menu. Result demonstrates disparity between the serious concerns of customers with the operators’ responsiveness particularly on certain issues.