Evaluating the Quality of C2C Online Buy and Sell Websites Using Dimensions of E-Quality

Millions of Internet users worldwide are engaged in buying and selling of various products using C2C online buy and sell websites. The aim of this paper is to determine which of the fifteen dimensions of e-quality users consider as important in evaluating the quality of such websites. A survey was conducted among users and results show that trust, reliability, security and system integrity, performance, and assurance are considered as very important in assessing the quality of C2C online buy and sell websites. Factor analysis revealed that the fifteen dimensions of e-quality can be grouped into three factors.