The Cultivation of Organizational Innovation amongst Malaysian Bumiputera (Indigenous) ICT-Based Small Firms

This qualitative exploratory case study explores the cultivation of organizational innovation amongst Malaysian Bumiputera (Indigenous) ICT-based small firms. Semi-structured interviews were conducted with five Bumiputera ICT-based entrepreneurs in order to explore their insight into this topic. The interviews uncovered that the implementation of R&D activities is the pertinent approach to develop organizational innovation in an ICT-based firm.