To Explore Taiwanese Night Markets Culture and Tourism Experience and Behaviour

The “night market” has lived in the unique cultural characteristic of people's night life in Taiwan, and had both the leisure and the sightseeing significance. Generally speaking, the most tourists can arrive at the local night market to sightseeing. Because the night market lets the tourists understand the local culture and the custom first. Therefore, it is important leisure topic for Taiwan to figure out how to develop night market life which contains international level of night market for tourists to sightseeing. The goal of this research is to understand whether the differences would impact different individual feelings and experiences or not between characteristics in managing, the tourist's background and work experience, tourist's gender, the local characteristics of the night markets, the merchandise characteristics, and the characteristics in traveling on the night market.