Determinates of Coaching Culture Development: A Case Study

This article aims to examine the relationship among determinants towards creating a coaching culture. A quantitative research design (descriptive) using questionnaire survey of a sample of 60 respondents from United Meteoric Group Sdn Bhd, Malaysia was adopted. The findings suggest that among five determinants, all determinants (manager commitment, link between business strategy and developmental focus, recognize and reward coaching culture behaviours, training for coaches and learning and development opportunities) correlated significantly in creating a coaching culture. Significantly, learning and development opportunity was a stronger determinant in creating this coaching culture.