کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1122384 | 1488521 | 2012 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Effects of Interior Colors, Lighting and Decors on Perceived Sociability, Emotion and Behavior Related to Social Dining
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
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چکیده انگلیسی
Today's customers tend to select eating-places for satisfying pleasures through experiential socialization. This study explores how color, lighting and dŽcors have effects on customers’ perceived sociability, emotion and behavioural intention on social dining occasions. Experimental method was used and 162 senior students were involved. The results showed that the restaurant with monochromatic colors, dim lighting and plain dŽcors yielded a statistically significant difference in the entire dependent variables with almost any other interior conditions on romantic dining, as opposed to the case of casual dining. Further research on subtler and diverse dimensions of interior element is suggested to enrich previous findings.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 38, 2012, Pages 362-372
Journal: Procedia - Social and Behavioral Sciences - Volume 38, 2012, Pages 362-372