کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1122452 | 1488518 | 2012 | 6 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Information Technology (IT) as An Improvement Tool For Customer Relationship Management (CRM)
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
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چکیده انگلیسی
In this paper, it has been tried to evaluate influence of information technology – as a key factor – from different aspects in order to create and manage direct relationship between organizations and their customers. A framework is presented to develop required infrastructure for effective and sustainable relationship between customer and organization. It uses modern information technology tools as input to collect useful data from customers. Then, data are collected and needed processes are done in customer relationship department of organizations. Results are improved customer relationship, sustainable competitive advantages and reduced costs of organization.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 41, 2012, Pages 59-64
Journal: Procedia - Social and Behavioral Sciences - Volume 41, 2012, Pages 59-64