SWOT Analysis using of Modified Fuzzy QFD – A Case Study for Strategy Formulation in Petrokaran Film Factory

Strategy is a comprehensive program that determines main approaches of the organization and suggests proper ways for allocating resources in order to help the organization to achieve its long term objectives. Environment change, competitiveness and attitude of customers have convinced managers to have a strategic program. In strategic programming SWOT analysis is a useful method that can be used for analyzing strengths and weaknesses within the organization and opportunities and threats from outside of the organization. Although this method is very practical there are some problems in using it. For example there is no tool to determine the importance of factors and this is mostly done by personal preferences. In this paper weight of strengths, weaknesses, opportunities and threats are calculated by Fuzzy Quality Function Deployment and proper strategies for the organization are achieved by HOQ (House of Quality). Hence the customer requirements are important for the strategic planners in this approach the relations between the customer requirements and relations at the top of HOQ are numerically calculated and have impact on internal and external factors of the organization. Because of uncertainty in the decision making factors the calculations are done in a fuzzy environment. At the end this approach is applied in Petrokaran factory as a numerical case study.