کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1122498 | 1488518 | 2012 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Market Orientation, Ambidexterity and Performance Outcomes
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موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
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چکیده انگلیسی
This study aims to discuss the relation between market orientation and innovation strategies from an ambidexterity perspective. First, defining ambidexterity as simultaneous pursuit of exploitative and explorative innovation strategies, we argue the role of market orientation with responsive and proactive dimensions as an antecedent of both exploitative and explorative innovation strategies. Secondly, we discuss the joint effects of both strategy types on firm performance. We develop several propositions and recommend that a total market orientation can facilitate firms to realize their organizational ambidexterity. Lastly, implications for further research and managerial suggestions are highlighted.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 41, 2012, Pages 461-468
Journal: Procedia - Social and Behavioral Sciences - Volume 41, 2012, Pages 461-468