Operating turnaround strategies during crisis periods: a research on manufacturing firms

Many firms face with organizational declines at some point in their life cycles because of both external and internal factors. As an alternative response to the times of crisis, operating turnaround strategies are targeted to enhance a firm's chances of ending the threat and achieving sustainable performance recovery. In this study, it is aimed to determine whether operating turnaround strategies are implemented by manufacturing firms operating in Malatya to cope with recent global crisis; if implemented to what extent they are executed and how business performance is affected as a result.