کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1123569 1488535 2011 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The Effect Of Service Interaction Orientation On Customer Satisfaction And Behavioral Intention: The Moderating Effect Of Dining Frequency
موضوعات مرتبط
علوم انسانی و اجتماعی علوم انسانی و هنر هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
The Effect Of Service Interaction Orientation On Customer Satisfaction And Behavioral Intention: The Moderating Effect Of Dining Frequency
چکیده انگلیسی

The purpose of this study is to examine the relationships among interaction orientation, customer satisfaction and behavioral intention, as well as the mediating role of customer satisfaction between interaction orientation and behavioral intentions. A self-administered survey was conducted with 628 convenience samples. The empirical results indicate that interaction orientation has positive influences on customer satisfaction in first-time and frequent diners, interaction orientation positive affects behavioral intentions in frequent diners, and customer satisfaction positive affects behavioral intentions in first-time and frequent diners. In addition to insights on how restaurant promotion strategies should fit the needs of individual with different dining frequencies, other ideas to enhance the dining experience are also offered.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 24, 2011, Pages 1026-1035