Game Model for “Shortage of Logistics” in Online Shopping in Service Engineering

This paper analyzes the imbalance between e-commerce and logistics service by using factor sub-game perfect Nash equilibrium as an analytical tool from the view of system and links up the bargaining process between sellers and express enterprise involved in service engineering during online shopping with discount factor. The change of interests between sellers and express enterprise is systematically analyzed from the perspective of discount factor on the equilibrium solution through the application of model towards service engineering during holidays online shopping. Finally it is concluded that discount factor is a key factor influencing the express fee between sells and express enterprise in logistic system, and some recommendations are put forward accordingly.