Based on Gray Comprehensive Evaluation Method of Real Estate

With China's rapid economic development, real estate market is changing from seller market to buyer market; residential development projects are also facing increasing challenges. To make real estate development companies healthy and sustainable in this economic environment and not waste of resources; companies must understand the customer’ needs. This paper uses gray comprehensive evaluation to find the most popular residential customers of its analysis from the perspective of the customer. The purpose of the paper is make developers give full consideration to the needs of customers to enhancing their own competitiveness.