An Engineering Pricing Model for Scenic Spots Based on Revenue Management

Since the end of 2004, ticket prices of China's major scenic spots have increased substantially. The sharp rise phenomenon is mainly due to the single pricing method for scenic spots and the back flush cost. Based on the analysis of these problems, this paper puts forward a dynamic engineering pricing method of revenue management to set the price of scenic spots tickets. Meanwhile, the established pricing model and the numerical example could provide some information for the relevant official sectors as reference.