Hippophagy in the UK: a failed dietary revolution

► This study explores the history of horseflesh consumption in modern Britain and France. ► It examines why horsemeat became relatively popular in France, but not Britain. ► These reasons include the active role of scientists, philanthropists, journalists and butchers. ► These figures did not actively promote horsemeat in Britain. ► These factors are as important as cultural and economic ones in explaining dietary transformation.