Coordinating decisions by supply chain partners in a vendor-managed inventory relationship

We look into the linked decision making in the vendor-managed inventory (VMI) relationship. It is a supply chain management model, where the retailer decides the retail price while the vendor determines its capacity commitment. In this model, the retailer and the vendor should coordinate their decisions in order to maximize their individual profit or the total profit combining the two participants together. The vendor has to take into account the demand pattern throughout the product life cycle (PLC) when it decides its capacity commitment, which will affect its inventory management cost during the PLC, while the retailer should change the retail price over the PLC so as to maximize the revenues and minimize the inventory cost at the same time. Employing a system dynamics simulation approach based on differential game theory, which also takes into account the product characteristics such as the demand’s innovation and imitation effects, we analyze and confirm the dynamic coordination of key decision variables by the supply chain partners in the VMI relationship.