Strategic Thinking in EDIPS: Edutainment for Designing Integrated Product-service System

The range and intention of Product-Service System (PSS) design are quite different from the traditional product-oriented design. Therefore, designers and design organizations in the future must have new capabilities and competencies to realize an effective PSS design. In this study, the authors develop an educational business game for accustoming users to the philosophy of PSS and changing their mindset. Business games have the advantage of effective and enjoyable learning through strategic thinking in a simulated business environment. This paper presents the latest structure of the developed game and types of strategic thinking of players in the game. The effectiveness of this game is demonstrated by the application in several workshops.