Solar thermal – thriving in the shadows?

SOLAR THERMAL HEATING AND COOLING ATTRACTS LESS MEDIA ATTENTION, AND R&D FUNDING, THAN THE MORE GLAMOROUS ‘HIGH-TECH’ SOLAR PV. YET THIS LOW-PROFILE PLAYER DOMINATES THE SOLAR RENEWABLES MARKET, ACCOUNTING FOR 84% - AS OPPOSED TO SOLAR PV'S 14% - ACCORDING TO JES DONNEBORG, CEO OF DENMARK'S ARCON SOLVARME A/S. HOW CAN THIS BE SO, AND WHAT ARE THE PROSPECTS FOR SOLAR THERMAL NOW?