کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
249985 502646 2007 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Effects of indoor color on mood and cognitive performance
موضوعات مرتبط
مهندسی و علوم پایه مهندسی انرژی انرژی های تجدید پذیر، توسعه پایدار و محیط زیست
پیش نمایش صفحه اول مقاله
Effects of indoor color on mood and cognitive performance
چکیده انگلیسی

In this study, the impact of indoor color use, gender and age on mood and cognitive performance was examined. It was hypothesized that indoor color for decoration in stores is an effective source that may convey emotional meanings differentiated by gender, age, or both. In order to study this, a two-stage work was carried out in a café/restaurant, in which interior yellow walls were changed to violet. In both stages, furniture and decorations remained the same. Each appearance (yellow and violet) was tested by using visual attributes through the use of bipolar scales. Results from approximately 250 participants for each stage showed that violet interiors were more positively perceived when compared to yellow. Compared to females, male users evaluated the space more positively. In addition, young customers had a more positive tendency than older customers towards the perception of atmospheric attributes, including color of store interiors.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Building and Environment - Volume 42, Issue 9, September 2007, Pages 3233–3240
نویسندگان
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