کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
261693 | 503852 | 2009 | 27 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
New product development practice application to an early-stage firm: the case of the PaperPro® StackMaster™
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
گرافیک کامپیوتری و طراحی به کمک کامپیوتر
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چکیده انگلیسی
New product development research on applied tools and practices has typically been associated with large, well-established firms, not start-up companies. In this paper, we describe a simplified new product development process for new ventures and detail its application to a consumer product over a two-year period. The process illustrates how established firm NPD practices such as phase gates and market planning can be successfully adopted by early-stage firms and highlights practices that are critical to project success. The case also illustrates that virtual team communication, CAD efficiency, and physical prototype iteration are key drivers in the race towards successful commercialization.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Design Studies - Volume 30, Issue 5, September 2009, Pages 561–587
Journal: Design Studies - Volume 30, Issue 5, September 2009, Pages 561–587
نویسندگان
Tucker J. Marion, Timothy W. Simpson,