The development and testing of a product personality scale

Product personality refers to the set of personality characteristics that people use to describe a specific product. Product personality can affect users' interaction with and evaluation of a product. Accordingly, it may be desirable to design products with a predetermined personality. In this research, the authors develop a 20-item scale that can be used to validly and reliably assess product personality based on product appearance during the design process. The paper describes the subsequent steps that were taken during the process of developing the scale.