کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
326794 542554 2012 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Models of best–worst choice and ranking among multiattribute options (profiles)
موضوعات مرتبط
مهندسی و علوم پایه ریاضیات ریاضیات کاربردی
پیش نمایش صفحه اول مقاله
Models of best–worst choice and ranking among multiattribute options (profiles)
چکیده انگلیسی

We develop and characterize new representations for the maxdiff model (Marley & Louviere, 2005) for best–worst choice between multiattribute options; in particular, we state conditions under which the scale value of a multiattribute option is a product of independent ratio scales on each attribute. We show that there is a vector of simple “scores” that are sufficient for the model, with each score a closed-form function of the maximum likelihood estimates of the model’s parameters. Several related models are developed for rank orders obtained by repeated best and/or worst choices, and two of these models are tested on stated preferences between mobile phones.


► We axiomatize the maxdiff model for best–worst choice between multiattribute options.
► We show that the scale value of each option is a product of independent ratio scales.
► We show that there is a vector of simple “scores” that are sufficient for the model.
► We develop models for rank orders obtained by repeated best and/or worst choices.
► Two ranking models are tested on stated preferences between mobile phones.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Mathematical Psychology - Volume 56, Issue 1, February 2012, Pages 24–34
نویسندگان
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