Where do the children of professors attend college?

To judge whether better-informed consumers of higher education, the families of faculty, make different choices than other similarly endowed consumers, we compare the pattern of colleges chosen by 4742 children of college and university faculty with the pattern chosen by the children of non-faculty families of similar socio-economic status. The patterns are remarkably different. The children of faculty are more likely to choose research universities and even more likely to choose selective liberal arts colleges. Available evidence does not explain why the differences occur.