Internal marketing of the patent information team in the corporate environment

• Corporate patent information team – the need for internal marketing.
• Regular positive contact with new and existing clients and their managers is important.
• Raising profile as major players in strategic company decisions is vital.

This article is a personal reflection by the author on the need for those patent information professionals working within large corporations to market themselves within their organisation, and hence increase the visibility of the patent information team and demonstrate the strategic value it adds to the organisation. It looks at why such internal marketing is necessary, and suggests some methods of achieving it successfully.