How reliable are the consumers? Comparison of sensory profiles from consumers and experts

This study compares expert and consumer sensory profiles for the same 12 perfumes in different ways: the discriminatory ability and reproducibility are analyzed through ANOVA and the panelists’ consensus through the correlation coefficients. Next, the two product spaces are first analyzed separately for each panel, and then compared through multiple factor analysis. Finally, the two panels are compared using the confidence ellipses methodology. These analyses show that the two panels give similar results with respect to the important criteria for panels (discrimination, consensus, reproducibility). The comparison of the two products spaces shows high similarity. From the confidence ellipses, it can be concluded that no significant differences exist for a given product between the two panels. Hence, in this particular case, the use of consumers appears to be a good alternative to the classical sensory profile provided by a trained panel.