The effect of product health information on liking and choice

Hedonic ratings between two products are compared to results of an alternative choice procedure measuring the substitution between these products. A strong correlation between hedonic scores and product choices before the revelation of information is observed. The revelation of health-relevant product information lowers the association between the two types of measurement for product rating. Health information mainly influences consumer preferences revealed in the choice procedure, while impact of information on hedonic scores is relatively weak.