A methodology to redesign heterogeneous product portfolios as homogeneous product families

This paper presents a methodology to redesign heterogeneous product portfolios as homogeneous product families. A heterogeneous portfolio is one that has no common components, or shares a minimum number of components. The methodology proposed to homogenize the portfolio begins by analyzing the current product offerings to determine customer needs and functions. Then, a granulation process is initiated to remove redundancies, and identify physical function carriers to deliver the required functions. Next, function carriers are grouped on the basis of their functional commonalities into groups for parallel development. The applicability and the use of the methodology are illustrated through the redesign of an existing heterogeneous ‘office furniture’ product portfolio.