Sustainability in the Global Wine Industry: Concepts and Cases

We relate sustainability to the wine industry and recognize that for practitioners in the wine industry, priority number one is leaving the land in better shape for the next generation. We show an overview of sustainable wine business practices around the world and five illustrative decision-focused case studies about sustainable wineries. Among those case studies, one presented “live” at the conference: the winemaker and Director of Marketing and Communications for one of the wineries, Puerta del Viento (Spain), described their experiences in starting a sustainable wine venture in the Bierzo region.