The evaluation of intelligent agent performance — An example of B2C e-commerce negotiation

Increasing demand for sophisticated software capable to collaborate, control, and organize all distributed activities has encouraged researchers in various disciplines to utilize and implement Intelligent Agent (IA). This paper develops a methodology to appraise performance of the IA and demonstrate the use in the B2C e-commerce negotiation process. An experiment was conducted to acquire empirical data and a survey was implemented to confirm advantage of the use of the IA. The computational results indicate that the proposed approach successfully evaluates IA performance and significantly distinguishes groups of using (vs. not using) the negotiation mechanism in B2C e-commerce.

► Regulate, control, and organize all distributed activities by IAs.
► Apply an intelligent agent to B2C EC negotiation to optimize financial resources.
► Experiment data is acquired and a questionnaire is conducted.
► The results show that IA systems improve the performance of negotiation systems.