Google's gauntlets – Challenges to ‘old world corps’, consumers and the law

Google began as yet another search-engine. Its owners have found a successful business model, have established additional lines of business, and have achieved quite dramatic growth and profitability. The now very rich and multi-faceted Google Corporation is a ‘newly big business’, and is forthrightly challenging consumers, ‘old big business’, and competition, copyright, consumer and privacy laws.