کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
477162 1446139 2009 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A reference model for customer-centric data mining with support vector machines
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
A reference model for customer-centric data mining with support vector machines
چکیده انگلیسی

Supervised classification is an important part of corporate data mining to support decision making in customer-centric planning tasks. The paper proposes a hierarchical reference model for support vector machine based classification within this discipline. The approach balances the conflicting goals of transparent yet accurate models and compares favourably to alternative classifiers in a large-scale empirical evaluation in real-world customer relationship management applications. Recent advances in support vector machine oriented research are incorporated to approach feature, instance and model selection in a unified framework.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 199, Issue 2, 1 December 2009, Pages 520–530
نویسندگان
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