کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
477628 | 1446174 | 2008 | 23 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Rental price and rental duration under retail competition Rental price and rental duration under retail competition](/preview/png/477628.png)
Consider a retailer that rents products to customers for a pre-specified rental duration. By considering the dynamics of uncertain rental demand and return processes, we first present a base model that is intended to analyze the impact of rental duration on the stocking level, the rental price, and the retailer’s profit. Due to the complexity of the base model, we develop an approximation scheme to obtain tractable results. Also, we apply the base model to analyze a situation in which a retailer enters a revenue sharing agreement with a distributor. Moreover, we expand our base model to address the issue of competition in rental duration and rental price. The analysis of our competitive model in a duopolistic environment suggests that the market equilibrium depends on the market potential and the rental duration sensitivity. Furthermore, we establish conditions under which one firm will charge a lower rental price while the other firm will offer a longer rental duration in equilibrium.
Journal: European Journal of Operational Research - Volume 187, Issue 3, 16 June 2008, Pages 806–828