کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
478388 1446081 2012 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumer environmental awareness and competition in two-stage supply chains
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
Consumer environmental awareness and competition in two-stage supply chains
چکیده انگلیسی

This paper focuses on the impact of competition and consumers’ environmental awareness on key supply chain players. We consider both the production competition between partially substitutable products made by different manufacturers, and the competition between retail stores. We use two-stage Stackelberg game models to investigate the dynamics between the supply chain players given three supply chain network structures. We find that as consumers’ environmental awareness increases, retailers and manufacturers with superior eco-friendly operations will benefit; while the profitability of the inferior eco-friendly firm will tend to increase if the production competition level is low, and will tend to decrease if the production competition level is high. In addition, higher levels of retail competition may make manufacturers with inferior eco-friendly operations more likely to benefit from the increase of consumers’ environmental awareness. Moreover, as production competition intensifies, the profits of the retailers will always increase, while the profits of the manufacturers with inferior eco-friendly operations will always decrease. The profitability of the manufacturers with superior eco-friendly operations will also tend to decrease, unless consumers’ environmental awareness is high and the superior manufacturer has a significant cost advantage related to product environmental improvement.


► We present two-stage Stackelberg game models.
► We investigate dynamics between the supply chain players’ profits.
► We explore varying levels of competition and consumers’ environmental awareness.
► We study three supply chain network structures.
► We provide analytical results, numerical examples, and managerial implications.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 218, Issue 3, 1 May 2012, Pages 602–613
نویسندگان
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